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Question: Discuss about the Reflection on Information Systems Strategizing. Answer: Introduction: Lion Company is one of largest and popular food and beverage companies operating in Australia. It is a new and an upcoming company considering the fact that it was formed in the year 2009 and currently being ranked as one of top 10 food and beverage companies in the country. The company was formed after the merge of Kirin Holdings Company Limited and the National Foods with the help of brewer Lion Nathan (https://www.lionco.com/about-us). Lions headquarters are located in Sydney, Australia where it specializes in the production and distribution of a variety of foods and drinks. Some of its products are: soy, cider, beer, wine, RTDS, spirits, alcoholic ready-to drink beverages and non-alcoholic ready to drinks beverages and dairy products or juices among others (https://www.lionco.com/our-brands). The dairy or juice brands of Lions products are of different kinds, i.e. can either be flavored or non-floured and may include drinks like yoghurts, milk, cheese, soy products to name a few. Lion Company operates in various towns like New Zealand, Australia, South Australia, Sydney and other small towns. Actually, Lion Company is the largest and the leading brewer in both Australia and New Zealand being ranked as the top ten brand brewer for both the alcoholic and non-alcoholic drinks. In addition to those towns, the company also participates in international trade exposing most of its products to the international markets. Therefore, this means that it has engaged in both domestic and international but still is ranked as one of the top ten best and largest companies in Australia. With this fact in mind, there is assured and certainty that the company uses accounting systems to manage and control its business operations. A businesss organizational structure illustrates how the policies and business principles are delegated and are supposed to be used for the success of the company. A good organizational structure will enable a business achieve its goals and objectives without pressure or failure. Lions organizational structure is composed of a number of board of directors team, about 7,000 skilled, experienced and knowledgeable employees, a number of factories to help in the production, variety of product brands many other things that enable business effectiveness and efficiency in Lion Company. The companys success is solely determined by the level of business operations management and control (Aquilani et al, 2017). Therefore, with the fact that the company has been ranked as one of the top companies in Australia, the management team, employees and physical structure and technical support team all seem to be effective and efficient. Challenge to meet the market demand The company may not be very well-known locally but is a very successful business that has managed to perform excellently in both the domestic and international markets. This means that it has a very large market share of consumers who need to be satisfied and their needs met. Therefore, a challenge may arise when the consumers market demand rises to a level that it may be unable to meet. Many large businesses always face the problem of poor management. Considering the fact that the companys operations and business activities involve domestic and international operations the business has to manage a large area and market share. This may cause a number of problems like poor management and activity control. The company is well known for its excellent brewing of drinks but is not well recognized by the local consumers. The products are highly rated which makes them unique and somehow special. Therefore, this may cause a problem to the market demand of the products and the services it provides which affects the companys success and goal and objective achievement. It may not satisfy the consumers needs and therefore may lose its market share. Most Likely Acquisition Method for Lion Company The best acquisition methods for Lion Foods and Beverage Company is the ERP software system. This system is generally used to manage and control a business operations including the financial, human resource, supply chain, product transportation and distribution among other business aspects or departments. The ERP system is suitable for the Lion Company because it will help it manage the businesss domestic and international operations, the product brand range and the large market share that the company manages (Park et al, 2014). Through the use of the systems, the business will certainly be effective and efficient in terms of production and especially the businesss internal systems. The technical support include factors like the labor availability, energy, time, machines like the computers and the internal systems themselves. These are the factors that enable the success of a large number of sales systems; actually they are the fundamental factors that must be included for a sales system to succeed (Marabelli et al, 2016). Therefore, if Lions sales systems lacks any of these aspects, then it is likely going to fail and therefore no goal or objective achievement. Ineffective and inefficient communication process Even though every sales system uses machines and software packages of a computer, it also needs to be fed the correct and right data for the sake of success. In addition every machine needs to be directed on what activity it should perform and how. Therefore, effective and efficient communication is highly needed for the success of every sale system procedure. This includes the products features, payment system, purchasing method, transportation method and delivery system among other factors. Additionally, for success of this operation the customer and the seller must give the information correctly otherwise the system does not succeed. Lion Company has currently increased its usage, development and adoption of the accounting software packages. This is certainly common for most of the international and the top rated companies in the world. The technological advancement of the company, the growth and its development in the general business operations has led it to the adoption of such systems (Jha et al, 2016). The company surely needs to manage and control its departments especially in the financial sector. Additionally, it has to manage its international operations and be able to be effective and efficient in all aspects. Therefore, the use of the accounting system software has become a part of the companys daily operations as well. The systems are used by almost all employees and especially the financial analysts, accountants and the general operations business analysts. The system make their work simple, easy and effective at the end of the day. This has also resulted to increased success rates, growth and develo pment of the whole business in general. Lions Current Market Size Just as mentioned earlier, the company operates in different states and towns of Australia. It is well recognized in Australia and New Zealand for its good brewing operations and its beverages. The Company is ranked being one of the top ten Companies in Australia that specializes in food and beverage products (https://www.lionco.com/about-us). It operates in many other towns like Sydney and Australia where its headquarters are based. Also, it has a very large variety and range of consumer products that are highly demanded by the public. The products are used by different consumers too; e.g. the children and adults (Kraak et al, 2015). This is a clear indication that the company has a very large and wide market share and market segment. This means that its high quality products, different product brands, different and many operation locations, the popularity and famousness of the company among other things are the aspects that have helped it increase and increase its market share. Als o, the fact that it has been able to maintain its market share and remain in business for a number of years indicates that the companys products are well valued by the customers and their demand is al noticeable. Therefore, with this in mind, the market share increases and the business grows year after year. The food and beverage industry in Australia has been termed as one of the fastest growing industries in the business world compared to other industries. A large number of businesses are trying to enter the food and beverage industry but are currently being faced by a lot of competition. This means that the businesses in the industry have already dominated the market and already have a very intact and strong competitive advantage factor and aspect that cannot be achieved by a new business (Barata et al, 2017). The Lion close competitors include Fonterra, Coca Cola Amatil, JBS Australia, George Weston Foods, Inghams Enterprises to name a few of them. Among these competitors, Coca Cola Amatil is the top most rated company in Australia and seconded by Lion Company. Therefore, with that in mind, Coca Cola Amatil has a competitive advantage over Lion. These factor include the fact that Coca Cola is a company that was established way earlier before Lion was started. This gives it a head sta rt period to control and position its products and its operations in the market (Kamariotou et al, 2017). Also, Coca Cola operates under the Coca Cola Company which is a world-wide company operating in almost all the countries in the world. The companys brands and product quality has helped Coca Cola Amatil gain its advantage indirectly. In a company like Lion, the users of the accounting software include people like accountants, business analysts, financial analysts and advisors, investors to name just but a few of them (Hair et al, 2017). Therefore, some of the challenges include: Lack of knowledge and skills. Every software analysts needs to have the required skills, experience and expertise to be able to work with a business software system. However, the technology and system frequent change and advancement may lead to some users not operating the system because of lack of knowledge. This relates to a situation where a business is planning or has already changed the accounting systems. The users may face a hard time because they lack the time to be psychologically prepared and physically ready for the changes especially the skills required. Lion Company should ensure that every employee is equipped with every training skill and knowledge that is needed to operate the accounting systems. All the employees operating with the systems should not only be skilled and knowledgeable but should also be experts and have experience from working with the same systems. Lion should ensure that before improving or changing the accounting systems, the users are well prepared and their advice is sort. This is to be able to know what exact kind of changes they would like and how the change will affect them. References Chi, M., Zhao, J., George, J.F., Li, Y. and Zhai, S., 2017. The influence of inter-firm IT governance strategies on relational performance: The moderation effect of information technology ambidexterity.International Journal of Information Management,37(2), pp.43-53. Svahn, F., Mathiassen, L. and Lindgren, R., 2017. 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